eBook Curation

If you have a business, it’s likely you’re already promoting it via a website or platforms like Facebook and Instagram. It’s worth considering whether your advertising dollar is buying your business longevity, establishing you as the expert in your field, and building relationships rather than pushing products or services.

Giving away, or even selling, an eBook is a great way to speak directly to your client or customer base. It’s a genuine way to build your mailing list and can help any sized business or coaching/consulting/healthcare practice or entrepreneurial endeavour grow and attract more clients.

Sharing your knowledge in an eBook directly positions you as an expert in your field. Being willing to give that information away proves to your clients that they’re the focus of your business; you understand and can solve your clients’ problems.

An eBook can: A well-written and structured eBook demonstrates:

• Make the prospects come to you (attraction) ・Professionalism

• Separate you from all the others in your field (differentiation) ・Pride

• Get you in front of more of the right people (visibility) ・Assurance

• Position you as a trusted advisor (credibility) ・Expertise

• Shorten the buying cycle or get your proposal accepted (authority) ・Quality

• Buy you shelf life (longevity)

Nicky can write content from scratch, or compile and curate existing material, packaging it in your preferred electronic (or printed if you’d like hard copies) format.